Sense7larp is a live-action role-playing game studio that I co-founded with five partners in 2021 in Chinatown, New York. We’ve created immersive experiences through interactive gaming and live performances. By the end of 2023, we established two chain stores spanning over 5,000 square feet in NYC, serving over 15,000 customers, and cultivating a passionate LARP community, particularly among Chinese international students.
DURATION
Jun 2021 - Present
PROJECT TYPE
Start a Business
MY ROLE
Co-founder / Director / Interior Design Lead / Website Designer
CO-FOUNDERS
Sasha Ng / Jason Yue / Eric Liu / Yihang Ni / Zhuoren Ma / Winnie Wu / Arnold Lin
01 OBJECTIVE
The pandemic’s intensified feelings of isolation instilled in me a deep sense of responsibility to strengthen community ties. We founded Sense7larp to realize our aspirations to help people connect.
Grand Opening of Sense7larp
Chinatown NYC
Oct 15, 2021
Co-founders
Meihan Liu, Sasha Ng , Zhuoren Ma, Eric Liu, Jason Yue
Grand Opening of Sense7larp
Midtown NYC
Feb 22, 2023
Team
02 INTERIOR DESIGN & CONSTRUCTION
Around August 2021, we transitioned to the intensive design and construction phase. Serving as the design director, I led a team of two designers in early-stage layout planning and concept ideation. Conducting meetings with the entire team, we collaboratively finalized the design. In the mid and late stages, I closely collaborated with material vendors and the construction team to ensure seamless alignment of our team’s goals.
03 WEBSITE DESIGN
Analyzing the user flow, I crafted the website to establish our branding and showcase our creative expertise.
04 IMPACT
To unveil the truth and tell the full story, the players spontaneously interact, share, discuss, gather, and analyze information. To play the game successfully, they must communicate and collaborate.
Sense7larp becomes a vibrant, creative, and communicative networking hub, and fosters a sense of belonging among young Chinese communities.
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